I heard about this new alternative to shoelaces as a fashion accessory, but I approached the company and asked if I could review them for a different reason altogether! They do come in a pretty amazing range of colours, so I understand how they would be popular as a fashion item. However, I saw a world of infinite possibilities for these. Take, for example, children's hobbies. It is very difficult to buy footwear such as football boots or golf shoes, particularly in the smaller sizes, with velcro fastening. Shoeps are reusable, so each time they grow out of them (or switch to a new hobby!), their shoeps go with them!