The Psychology Behind Product Placement

We all know that advertising is designed and made to encourage us to buy things and spend money. However, what we may not realise is just how often we are influenced and the different approaches that product advertising can take. One of the most subliminal ways that companies try to advertise and then sell their products is with product placement. This is when products are placed within a film, music video or TV programme, offering a promotion to the product to anyone who watches it. But does this actually work when it comes to influencing our purchasing decisions? The product is seen in a natural environment or in use.

The Spectacular Miss Saigon: A Bristol Hippodrome Review

I love going to the theatre, which might be apparent to anyone not new to the blog. This is the main reason why I get so excited when we get invited to review performances at the Bristol Hippodrome, and Miss Saigon was no exception. What might be a bit more surprising is that, despite its 29 year history, I've never seen it before. It has an impressive reputation and is considered one of the greats, alongside Les Miserables, Phantom of the Opera and other stage masterpieces, and I've always wanted to see it. So the big question is, did it live up to its hype? Could a show almost in its 30th year still wow an audience? Damn right, it could. 

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The Benefits of Pocket Money - Little Minds, Tough Decisions

There is a lot of debate about whether or not pocket money is appropriate for children and from what age. Another question raised is how much to give. I did a little Googling, in the way of research, and found that in 2016 Netmums set the figure at £6.55, The Sun suggested £5 was average in 2017 and earlier this year HuffPost produced an article which quoted a figure of £11.20 for 2018. This would suggest children's annual pay increases are far more impressive than their parents, but do they really need pocket money, or is it just another expense for parents? After handing out fivers for quite a few years, this is my experience of the benefits of pocket money. 

Ruka: The Best Lapland Resort for Children

In March we were lucky enough to stay in Ruka Ski Resort, which is in Kuusamo, Finnish Lapland. It is a truly remarkable place and I strongly recommend that if you can, go. What this custom-made Lapland resort offers, in terms of magic and wonder, for little (and bigger) ones cannot be beaten. It has a depth and realism to it, with no plastic or gimmicks, that appeals to children of all ages. It is also really educational, you absorb so much about the culture and landscape just from being there. We found so many aspects about Ruka that made it family friendly, that we have written this guide on all the best bits for children.

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3 Tips to Help a Student Manage Their Finances

It's not easy for students starting out at university to stay in credit and spend wisely, when they are suddenly responsible for rent and bills and getting your money in big chunks every few months requires a lot of forward planning. It would be so easy to become overwhelmed with suddenly having a lot of money in the bank and unlimited access to shops and bars! It's most likely the first time they will have been given a lot of money and it's good for them to have some preparation for how to handle it. So, I've invited Braant Accounting to provide some tips on how to help your child when they head off to pastures new.