xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr' The Importance of Learning Digital Marketing for Bloggers | The Parent Game

Sunday, 4 October 2015

The Importance of Learning Digital Marketing for Bloggers

Coke Can in Water
There are many different reasons why people blog. Many do it to share a passion, or as an outlet for their thoughts and ideas. I meet so many people who began blogging for a variety of reasons but are now finding they can make money from it. I don't think, as a blogger, making money should ever be your primary objective. If you can make money from it, brilliant, but I believe, it's much harder to keep readers interested when you don't have an 'organic' base for your blog.

If it's just full of paid-for posts and reviews, it will read a bit like the Argos catalogue, or when the telly gets stuck on the shopping channel. The key is, I think, to stay true to yourself and blog about what interests you, that way, you will attract readers who are interested in reading what you write and it won't be a struggle to retain them.

iPad and Pens


If you do find yourself starting to earn money from blogging, though, what happens next? Maybe you get offered one or two products to review and start thinking about sponsored posts? Is it time to get brave and start approaching companies, or be patient and wait for them to come to you? Either way, there will be certain, less appealing, aspects of blogging that you will need to think about getting to grips with, if you really want to monetise your blog. These include; making the most of your social media channels, knowing your facts and figures and learning how to make your blog as visible as possible to potential readers. When you become more aware of your ability to make money through blogging, you will also become aware of the power of Social Media. The downside of this, is that you will find yourself spending less time writing and more time sharing your posts and trying to draw in new readers. Statistics are everything when you are vying for Sponsored Posts and SEO (Search Engine Optimisation) suddenly becomes the watchword for your written content. Everything, from the title you choose, through to remembering to label your photos, can make a difference to where you feature in other people's searches and that, from a Sponsor's perspective, is what makes you a good target for paid content.

Flamez Photography
Credit: Rachael at Flamez Photography

Learning digital marketing is very important if you want to avoid some of the pitfalls that many small businesses have encountered. Google holds the cards, when it comes to where you feature in online searches, and this can make a massive difference to the statistics you may need to impress potential clients and secure regular work. In the wrong hands, a small business can end up losing its ranking through making avoidable mistakes. With the right Digital Marketing Training, it's perfectly feasible to learn to market your own business and considerably cheaper in the long run too. Many companies charge a lot of money to market your blog for you, but they don't always have your best interests at heart and can end up damaging your ranking in the long run. The skills you can learn from a professional course, run by a reputable company, will benefit your business enormously and might even give you the confidence to take the next step in earning money from your blog. An investment well worth considering.

Produced in association with SEO Training London.

SHARE:

18 comments

  1. I totally agree, it is wll worth learning the basics of digitsl marketing if you have a blog. As you say simple things like labelling your photos appropriately is great for SEO. I will have a look at the course you recommend as I think you can always learn more!

    ReplyDelete
  2. you must be doing something right Lucy, you come either 1st or 2nd when I searched for your blog by just saying "parent game"

    ReplyDelete
  3. Digital marketing has become so much a part of my life now as I write an income earning blog. It is very true that when you start to treat your blog as a business that you spend more time promoting and sharing your posts than you do actually writing! However it is all part of the juggle of working in this way and I actually enjoy the whole process of blogging - not just the writing.

    ReplyDelete
  4. I was really surprised when I was talking to a PR/SEO person the other day, when he told me that I have so many skills. thinking about it he is right, when you are a blogger you have to learn it all. I do try to keep my skills up to date

    ReplyDelete
  5. I work in social media for my go to work job as well as for blogging and the one thing that's said repeatedly is that the digital world changes so much that it's hard to keep up with it. x x

    ReplyDelete
  6. Thanks for sharing this great post :-) H x

    ReplyDelete
  7. It's so hard to keep up with all the changes in digital marketing that everyone needs a bit of help at times!

    ReplyDelete
  8. There is so much to try to keep up with - it's tough juggling it all, but yes digital marketing has to be part of the mix.

    ReplyDelete
  9. Interesting article, digital marketing can be tricky to grasp and it's forever changing.

    ReplyDelete
  10. I must admit that I got in a real tizz about SEO earlier this year but now, yes I incorporate some of the things I learnt but I've gone a little bit back to the writing instead. I'm not good at all at marketing the blog,

    ReplyDelete
  11. It always amazes me how many things you really need to know as a blogger - it's like a never ending learning curve.

    ReplyDelete
  12. I run a networking group to help people with digital marketing and social media but even I don't do enough

    ReplyDelete
  13. I have to admit I know very little about digital marketing and am not very proactive about sharing my posts etc. I write for me but I'm sure if I was writing to earn a wage I would take a totally approach to what I do now.

    ReplyDelete
  14. being a blogger is about learning new things all the time, you just think you have got to grips with it and then you and something else thats new that you don't know about. Thank you for linking up with #anythinggoes love this post. Thanks for sharing.

    ReplyDelete
  15. This is all true, and I find this side of blogging very difficult!

    ReplyDelete
  16. I don't really know much about this, definitely something I need to look into. Sounds very confusing and complicated lol

    ReplyDelete
  17. It cerysinly surprised me when I started out just how much you need to learn when blogging although it can be picked up quickly

    ReplyDelete
  18. I don't think I will ever stop learning with blogging, there is just so much to learn!

    ReplyDelete

© The Parent Game. All rights reserved.
MINIMAL BLOGGER TEMPLATES BY pipdig