There are many different reasons why people blog. Many do it to share a passion, or as an outlet for their thoughts and ideas. I meet so many people who began blogging for a variety of reasons but are now finding they can make money from it. I don't think, as a blogger, making money should ever be your primary objective. If you can make money from it, brilliant, but I believe, it's much harder to keep readers interested when you don't have an 'organic' base for your blog.
If it's just full of paid-for posts and reviews, it will read a bit like the Argos catalogue, or when the telly gets stuck on the shopping channel. The key is, I think, to stay true to yourself and blog about what interests you, that way, you will attract readers who are interested in reading what you write and it won't be a struggle to retain them.
If you do find yourself starting to earn money from blogging, though, what happens next? Maybe you get offered one or two products to review and start thinking about sponsored posts? Is it time to get brave and start approaching companies, or be patient and wait for them to come to you? Either way, there will be certain, less appealing, aspects of blogging that you will need to think about getting to grips with, if you really want to monetise your blog. These include; making the most of your social media channels, knowing your facts and figures and learning how to make your blog as visible as possible to potential readers. When you become more aware of your ability to make money through blogging, you will also become aware of the power of Social Media. The downside of this, is that you will find yourself spending less time writing and more time sharing your posts and trying to draw in new readers. Statistics are everything when you are vying for Sponsored Posts and SEO (Search Engine Optimisation) suddenly becomes the watchword for your written content. Everything, from the title you choose, through to remembering to label your photos, can make a difference to where you feature in other people's searches and that, from a Sponsor's perspective, is what makes you a good target for paid content.
|Credit: Rachael at Flamez Photography|
Learning digital marketing is very important if you want to avoid some of the pitfalls that many small businesses have encountered. Google holds the cards, when it comes to where you feature in online searches, and this can make a massive difference to the statistics you may need to impress potential clients and secure regular work. In the wrong hands, a small business can end up losing its ranking through making avoidable mistakes. With the right Digital Marketing Training, it's perfectly feasible to learn to market your own business and considerably cheaper in the long run too. Many companies charge a lot of money to market your blog for you, but they don't always have your best interests at heart and can end up damaging your ranking in the long run. The skills you can learn from a professional course, run by a reputable company, will benefit your business enormously and might even give you the confidence to take the next step in earning money from your blog. An investment well worth considering.
Produced in association with SEO Training London.